Meridian is a 40-room hotel in a landmark 1920s building. We developed the identity from the building's original brass lettering and carried it across signage, print, a guest app and a short film — a system quiet enough to live inside the architecture.
Summer 2026
The summer campaign introduces the identity in the building itself: signage, the lobby, the guest rooms. Photographed over two days, the images share one palette and one typographic treatment with the film.
Spring 2026
Stationery, menus and in-room print share one paper stock and one typographic scale, so the smallest card feels like part of the building.
Still-life photography presents the objects with clarity: one light, one surface, and the wordmark at the scale of a key card.
- Client
- Meridian Hotels
- Creative Direction
- Studio Robin
- Design
- Studio Robin
- Typeface
- Studio Placeholder
- Photography
- Placeholder Name
- Signage
- Placeholder Fabrication
- Year
- 2026